Thousands of years after the disruption of the Agricultural revolution, that gave us some control over nature and long after the Industrial revolution, that brought us unimaginable levels of wealth, the world requires a counter-revolution. On one hand, the materialistic and anthropocentric development model pursued since the rise of our civilization(s) was a success, on the other hand, it destroyed too much human and ecological patrimony and created many unbalances. It’s daunting how we, the masters of the planet, became the terror of the ecosystems. We now need a third revolution, a counter-revolution, not to get bigger, by expanding production and wealth, but to get better, by expanding happiness and holistic wellbeing. A revolution able to make the world a better place to live. It’s the sustainability revolution. A four planet lifestyle for each citizen it’s simply unsustainable. This time, it’s not about getting bigger and faster. It’s about making the world a better and sustainable place. Yes, it’s a global cultural shift, that will require massive creativity and innovation, and that’s why it’s another revolution.
Thousands of years after the disruption of the Agricultural revolution, that gave us some control over nature and long after the Industrial revolution, that brought us unimaginable levels of wealth, the world requires a counter-revolution. On one hand, the materialistic and anthropocentric development model pursued since the rise of our civilization(s) was a success, on the other hand, it destroyed too much human and ecological patrimony and created many unbalances. It’s daunting how we, the masters of the planet, became the terror of the ecosystems.
We now need a third revolution, a counter-revolution, not to get bigger, by expanding production and wealth, but to get better, by expanding happiness and holistic wellbeing. A revolution able to make the world a better place to live. It’s the sustainability revolution. A four planet lifestyle for each citizen it’s simply unsustainable. This time, it’s not about getting bigger and faster. It’s about making the world a better and sustainable place. Yes, it’s a global cultural shift, that will require massive creativity and innovation, and that’s why it’s another revolution.